Target Audience - Planning

I would place my audience on the jicnar scale of an A-C. They're intelligent but sometimes their social life comes before work and they'll often find themselves as daydreamers and find it hard to concentrate for a long time as their head is always buzzing full of idea's on thing's they personally like and not on the subject they're meant to be studying in school/college. The target audience can vary from ages 15 - 19.

On first appearances, some people would put them under mainstream as they like mainstream artists like The Wombats, The Kooks and Artic Monkeys but they're not overly mainstream and they don't like artists such as Justin Bieber or Lady Gaga. They like a mix of mainstream and non-mainsteam music so they're abit in the middle. Their guilty pleasure would be boy bands such as The Wanted, Mcfly and One Direction.


 


My target audience love going to festivals such as Reading/Leeds and Glastonbury and especially enjoy the music from bands such as The Pigeon Detectives, Pegasus Bridge and Two Door Cinema Club. They also enjoy music from Charlie Simpson, John Mayer and Jamie T and also enjoy the classics from someone such as Bon Iver.





Their style icons would be people like Caroline Flack, Shenae Grimes and Alexa Chung, quite casual yet fashionable at the same time.

People mistake them for totally mainstream as they shop in places such as Topshop and H&M but then contrast items of clothing with ones from charity shops and even old jumpers from parent.


   


Their favourite types of films vary as they like all types especially humour and horror. They don't really like romantic comedies or big action packed films.
If they had to spend the day out, they'd go to a theme park all day with a big group of friends. Friends and family are the most important things in my target audiences life. They believe love in life should come later and for now, everything should be about having fun whilst you're in the prime of your youth. You would probably find the target audience in Subway or Starbucks.